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4. The GoodWood & Co Self-Test


The GoodWood & Co “Self-Test” gives you an adequate reading on your suitability as a franchisee. When answering the following questions, be positive and avoid overanalyzing yourself. Honesty is the key to this evaluation, and at its culmination, your answers will allow you to make an informed decision about entering into the world of franchising.

1. What are your reasons for wanting to own a franchise? Is it for the money? Is it to be your own boss? Is it to make your own hours? Is it because you’re bored with your current career?
ANSWER : This is possibly the most important question you can ask yourself before entering into the world of franchising. Generally any new business wether franchising or independently owned has its success measured against the initial and continued efforts of the owner. When starting, you probably will have to work long hours while you build up your business. The end result is a sense of self satisfaction and long term results are typically well worth the wait. Buying a franchise is probably not a good idea, if you are just seeking relief from your current career.
2. Are you driven by financial earnings? Would you like to make more money than you are at present?
ANSWER : Your self-motivation will be the characteristic that holds you steady when the going gets tough. Keep this in mind as you decide to go into the franchise industry – if you lack motivation, franchising is not for you.
3. Do you mesh well in the corporate environment? Do you enjoy having a boss? Have you ever been referred to as a “rebel”?
ANSWER : Go for it if you enjoy being your own boss. Those who are content with others in authoritative positions probably won’t fare too well as a franchisee.
4. Do you enjoy working hard, even if the reward seems distant?
ANSWER : If you have a strong work ethic, and you don’t need the benefit of immediate payoffs, then franchising might be the place for you. Remember, this is your investment so it will require you to put in extra hours and it is common not to make a lot of money in the first two years of any new business. You will have to be patient.
5. Are you independent? Do you seize initiative? Or do wait for others to take a leadership role? Do you seek others approval before making a decision?
ANSWER : Self-reliance is a necessary trait in the world of franchising, since it is imperative that you’re capable of handling the day-to-day business affairs. However, there is solace in the fact that when you own a franchise, you receive a lot of support and training from the franchisor – which is a significant benefit of being a franchisee.
6. Are you a risk taker?
ANSWER : Regardless of the angle, starting a new business is considered a risk. While there are fewer risks involved in the world of franchising (less than 10%), there is still a risk involved. Make sure you can handle this aspect.
7. Do you generally have a positive outlook toward your endeavours?
ANSWER : Maintaining a positive attitude is a precursor to success in the franchise world. It needs to be a priority of yours. Having a negative outlook is not an option in this business.
8. Do you consider yourself to be a “people person”? Are your interactions with others effective? Do you find that you like others?
ANSWER : Just as it is imperative to have a positive outlook, it is also important to have and utilize good people skills. If you don’t believe that your communication and people skills are up to par, then you must be willing to devote ample time and energy toward the development of these said skills.
9. Can you abide with a system that is already in place? Or do you have to have everything your own way?
ANSWER : The foremost reason for the success of franchising as an industry is because the learning curve is shifted from franchisor to the franchisee. It is important to remember that there is a successful system already in place – in order for you to be successful, you must be willing to abide by the system. If you can put “your way” on hold you will find success!
10. Do you enjoy teaching and coaching? Do you take pleasure in training and supporting others in new tasks?
ANSWER : The mere nature of franchising calls for the ongoing support and training of employees. It will only make your days easier if you enjoy teaching and have the ability to be patient and supportive.

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Self-Test Tips...

The intent of this self-evaluation is to determine your potential success as a franchisee. There are a number of standard traits that practically all franchisors look for in prospective franchisees. As you peruse the following list, give yourself an honest assessment on each characteristic.
Honest
Service-oriented
Customer focused
Personable
Quick learner
Motivated
Managerial skills
High confidence level
Follows basic instructions well
Organization compatibility



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